The services of Punkt Teststudios include

the organization and performance of all types of market research studies as well as

the recruitment of project-relevant and target group-specific study participants.

Tests and surveys

  • Individual interviews
  • Duo interviews
  • Expert interviews/discussions
  • In-depth interviews
  • Studio interviews
  • Group discussions
  • Mini-group discussions
  • Triads
  • Workshops
  • Home-use tests
  • In-home interviews
  • In-office interviews
  • Point-of-sale surveys (POS)
  • Mystery-shopping
  • Store checks
  • Online-forums / Online-communities

Systems

  • Computer-aided interview (CAPI,CASI, CATI, CAWI)
  • Personal interview (PAPI)
  • Web-based interview (WAPI)

Studio equipment/ services

  • Zoom cameras
  • Air-conditioned focus group units with large one-way-mirrors and audience areas and customer lounge
  • Air-conditioned test areas with large one-way-mirrors and audience areas
  • Air-conditioned test areas without one-way-mirror and audience area
  • Fully equipped spacious test kitchen
  • Interpreter systems
  • Reception area
  • Audio- und video recording via MP3, Audio CD und DVD
  • Live broadcasting to the audience area
  • Full HD-web streaming
  • FocusVision
  • Product shelves for shop simulation
  • Catering
  • Interview panel
  • Budget panel
  • Pharmaceutical- and doctor panel
  • Telefone studio

Any questions?